Pre-click advertising techniques tend to be the center of attention for many brands. From ad platforms to micro-targeting…
Most ads don’t convert; the data confirms that because the average conversion rate is just over 4%. To ensure your…
It’s pretty common for brands to direct prospects to their homepage when people search for their brand name, and not…
Today we’ll examine Lighter Capital post-click landing pages – however before we do that here’s a little…
Pre-click advertising strategies — micro-targeting ads, personalizing the ads, even creating ads at scale — has…
The primary reason 96% of ad clicks don’t convert is that digital advertisers fail to connect their PPC ads to…
Most ad clicks don’t convert – in fact, only 4% of ad clicks actually convert. That’s a bleak stat, and…
Creating segmented ads and connecting them to personalized post-click landing pages greatly improves your chances to…
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