Your Guide to Post-Roll Ads: What Are They, Ad Specs & Best Practices
Post-roll ads are a video ad type that often goes overlooked when compared to their overlay, pre-, and mid-roll cousins.…
Goal-Optimized Shopping Campaigns: What Are They & How Do They Work?
For online retailers with thousands of products, creating and managing Google ads is a time-consuming process. That’s…
The Only Text Ads Guide You Need Featuring Ad Specs & Examples
Targeted, compelling text ads are essential to a high-performing PPC campaign, as they’re often the first point of…
How to Use Bid Adjustments with Demographics and Affinity Audiences
Earlier in 2018, Google announced a new responsive ad format that gives advertisers an extra headline. But it was a…
16 Conversion Metrics Every Digital Marketer Should Be Tracking
As a digital marketer, you can’t prove your marketing or advertising campaigns are successful without analyzing…
How to Test AMP Pages with Google’s Cookie-Based Splits
Google recently released a new feature to test AMP pages, allowing you to conduct cookie-based A/B testing: As many digital…
![Using Custom Intent Audiences for YouTube and Display [Data]](https://storage.googleapis.com/website-production/uploads/2018/10/custom-intent-audiences-570x310.jpg)
Using Custom Intent Audiences for YouTube and Display [Data]
There has been a notable shift in digital marketing strategy over the past few years. Priority has moved from showing ads…
What is the New Google Optimization Score & How Does it Work?
For digital advertisers using Google Ads (formerly AdWords), there is a new feature that will help you get the most out of…