The Do’s and Don’ts of Creating the Best Landing Page Experience
Search advertising accounted for 50% of internet advertising revenue in the first half of 2016 according to IAB Internet…
How to Make Your Ad Copy Pay Off: 5 Things to Consider With Text Ads
People often use search engines like Google to find appealing solutions when faced with specific problems. If your product…
How to Write Ad Copy That Gets Readers to Respond Emotionally
Search marketers and content developers have used many metaphors to describe post-click landing pages’ roles in your…
Mobile & Desktop Advertising Strategies Based on User Intent
If you advertise on Google Ads or Facebook, both platforms have likely tried to sell you on the power of mobile advertising…
You’ve Got a Great Brand, Now How Do You Get Better Ad Engagement?
Studies from New York University, the University of Chicago and the University of Wisconsin show that display advertising…
6 Reasons the AdWords Dimensions Tab is a PPC Treasure
You already know that pay-per-click advertising (Google AdWords specifically) is filled with endless opportunity to…
What the Difference between Retargeting & Prospecting?
Wouldn’t it be great if every customer who visits your post-click landing page takes a very linear path down your…
Are the New Google AMP Ads Right for Your Landing Pages?
“Page load time is one of the strongest reasons of page bounce,” notes Google in a blog post published late…