How to Use Single Keyword Ad Groups to Increase CTR and Reduce CPC
Google Ads has become increasingly competitive and the average cost-per-click (CPC) has risen sharply over the past few…
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How to Optimize the Landing Page Experience [New Guide]
Human beings are creatures of habit. When the warmth and fuzziness of familiarity are yanked from beneath our feet, some…
What You Need to Know to Start Using Google Ad Customizers
Although Google ad customizers have been around a few years, the introduction of user-friendly “IF” customizers…
Google Dynamic Search Ads: The Pros, Cons & How to Use Them
Google Dynamic Search Ads (DSAs) are a powerful campaign type to expand your query coverage and drive more volume to your…
4 Steps You Should Be Taking to Optimize Your Ad Landing Pages for Conversions
As marketers, we often spend hours optimizing ads while forgetting about where we’re sending people. That’s a…
The 10 Most Common AdWords Mistakes Affecting Your Conversion Rates
One of the scariest things in a digital marketer’s world is spending too much on an underperforming campaign.…
What is the Average CTR of AdWords Ads and How You Can Increase Yours
Let’s talk about Google AdWords Click Through Rates. Are they really important? Do they affect your account’s…
How to Improve Your Ad Copywriting to Drive Greater ROI
We all want to think we’re rational and make purchases based on sound logic, but the truth is we’re fickle and…
