Bing Ads vs. Google Ads: The Pros & Cons of Each Platform
When it comes to PPC advertising, it’s not uncommon to think: Bing Ads vs. Google Ads. On top of that: Which platform…
How to Save Time with Google Ads Using Smart Display Campaigns
It seems like each week Google Ads rolls out a new tactic on the Display Network, tempting all digital advertisers to…
The Biggest AdWords Feature You’re Probably Not Using: Performance…
Campaign groups and performance targets may be one of the least known (and therefore least used) AdWords features. Google…
How to Run Split Landing Page Tests with Google Ads Experiments
At the end of August 2017, Google announced a change to the ad rotation options in AdWords campaign experiments. Settings…
How to Nurture Audiences with Sequential Retargeting on YouTube
Appealing to potential customers through rich media advertisements like YouTube video gives you an excellent opportunity to…
How to Use Remarketing Lists for Search Ads to Increase Conversions
In the digital marketing world, PPC advertising has proven to be an invaluable resource of consistent revenue for both B2B…
What is YouTube Display Advertising & How to Create a Great Ad
YouTube display advertising is a necessary part of nearly every business’s marketing strategy. However, with a user…
Know Before You Spend: The Best Digital Advertising Channels
Conventional advertising techniques like newspaper ads and direct mail flyers may have proven successful in years past, but…