Paid Search Ads 101: The Benefits & Primary Elements You Should Know
Digital marketers know that for their business to succeed online, they must be found with little effort in search engines.…
The Details and Best Practices of AdWords Demographic Targeting for Your Ad…
PPC advertising is all about getting your offer in front of the right person at the right time, which is why AdWords…
The 5 Primary Things to Know About Google AdWords Impression Share
As PPC experts, we live in a world of numbers and analysis. Particularly in AdWords, we are given a slew of metrics and…
How to Use AdWords Income Targeting to Reach Your Ideal Audience
Recently I was targeted with ads for a 3D Pancake Printer. First, they pretty much nailed their interest targeting because…
Everything You Should Know About Google Ads Final URLs
In Google Ads paid search campaigns, two URLs require careful consideration: the Google Ads display URL and the Ads final…
How to Leverage AdWords Audience Insights to Your Full Advantage
Ever been a ‘regular’ at a restaurant? You go there often enough that you’ve built relationships with the…
What You Really Need to Know to Create Your Best AdWords Display URL
When people search Google, they’re looking for something specific, which is part of the reason why an optimized…
![Discover the Ad Specs for Every Major Digital Advertising Platform [Guide]](https://storage.googleapis.com/website-production/uploads/2018/01/ad-specs-570x310.jpg)
Discover the Ad Specs for Every Major Digital Advertising Platform [Guide]
To succeed as a digital advertiser, today there’s lots you need to track: You need to understand your target audience…