What to Review & Fix to Achieve the Best Facebook Ad Frequency
When your Facebook campaign isn’t performing to standards, it’s easy to look at metrics like CPC, reach, and…
Breaking Down Bing Ads vs. Facebook Ads & the Pros & Cons of Each…
Marketers on a budget should consider comparing Bing Ads and Facebook Ads. The search engine and the social media platform…
Asking Facebook Ads Experts: What is Your Most Successful Campaign & What…
If you’re similar to our digital marketing team, you’re either currently running or have run Facebook ads in…
Facebook Offer Ads 101: The 3 Ad Types Available, Best Practices, Specs &…
Although Facebook’s huge community totals an average of 1.52 billion daily active users, connecting with those users…
Understanding Facebook’s Relevance Score: What Is It, How Is It…
It’s neither enjoyable, nor profitable, to run a campaign that doesn’t resonate with your audience, which is…
13 Interactive Ads That Maximize Engagement with Prospects
People have become so overloaded with ads that they develop mechanisms (like banner blindness) to ignore them. To avoid…
Closed Loop Q&A: Personalization, Machine Learning & How to Maximize…
You may recall the Q&A with Elite SEM back in January where they discussed Google and Facebook Ads tactics advertisers…
Comparing Twitter Ads vs. Facebook Ads: The Complete Breakdown
Many marketers have experimented with Facebook vs Google ads at one point or another — naturally, since the two are…