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What to Look at in Your Preliminary Design Reviews
Conversion Optimization

What to Look at in Your Preliminary Design Reviews

Placeholder text can confuse your visitors. The wrong font can obscure the message of your page. When so many small details…

Trust or Bust: Why Trust Seals Can Make or Break a Sale
Conversion Optimization

Trust or Bust: Why Trust Seals Can Make or Break a Sale

Is your company inspiring trust and consumer confidence online as much as possible? If not, you’ll quickly find out…

From Ideation to Publication: Speeding the Design Review Process
Conversion Optimization

From Ideation to Publication: Speeding the Design Review Process

Whether it happens in professional sports, business, or any other arena, success often goes unappreciated. It’s like…

What You Really Need to Know About Reducing Your Bounce Rate
Conversion Optimization

What You Really Need to Know About Reducing Your Bounce Rate

Pageviews, unique visitors, click-throughs — many digital marketing metrics can be understood with relative ease.…

Influencer Marketing and Video: A Surefire Way to Build Your Brand’s…
Conversion Optimization

Influencer Marketing and Video: A Surefire Way to Build Your Brand’s…

Influencer marketing has been a marketing trend for a while now. In the B2C world, big brands generate significant ROI with…

Using Marketing Landing Pages to Move Prospects Through Your Funnel
Conversion Optimization

Using Marketing Landing Pages to Move Prospects Through Your Funnel

In about the time it takes to blink, online search users form a first impression about your brand. That means, 0.05 seconds…

How Slow Mobile Page Speeds Are Ruining Your Conversion Rates
Conversion Optimization

How Slow Mobile Page Speeds Are Ruining Your Conversion Rates

There’s a good chance bad post-click landing page design is costing you at least half of your PPC budget, recent…

Native Video Advertising: How to Make Your Brand More Engaging
Conversion Optimization

Native Video Advertising: How to Make Your Brand More Engaging

Many internet users can recall the days of irritating pop-ups bouncing around their screens or even taking over the screen…

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