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7 Types of Automated Bidding Strategies & How to Use Them
Post-Click Automation

7 Types of Automated Bidding Strategies & How to Use Them

Google Ads automated bidding, Smart Bidding, manual bidding — the number of available bidding options available seems…

Rewarded Video Ads: A Complete Overview, Benefits & Ad Specs
Advertising

Rewarded Video Ads: A Complete Overview, Benefits & Ad Specs

The advertising market has had to work hard to keep up with the rapid changes in mobile technology. To stay one step ahead…

The Instapage Fall 2018 Events Calendar: Where to Find Us
Advertising

The Instapage Fall 2018 Events Calendar: Where to Find Us

Back in March, we announced a few 2018 events Instapage was attending and/or speak about post-click optimization. The…

How YouTube Bumper Ads Use 6 Seconds to Maximize Reach
Advertising

How YouTube Bumper Ads Use 6 Seconds to Maximize Reach

Released in 2016, YouTube bumper ads have given advertisers a creative way to increase brand awareness and reach. However,…

How AMP Pages Were Used Before, and How They’re Used Now
AMP

How AMP Pages Were Used Before, and How They’re Used Now

The AMP framework was developed due to the slow, lagging feel of the mobile web. The creators recognized this wasn’t…

The Bing Webinar Recap: Don’t Miss Out on 66 Million Prospects
Advertising

The Bing Webinar Recap: Don’t Miss Out on 66 Million Prospects

If it’s been a while since you thought about Bing as part of your advertising mix, it’s time you reevaluate.…

The  Best Mobile Ad Platforms for Digital Marketers
Advertising

The Best Mobile Ad Platforms for Digital Marketers

With people spending over 5 hours per day on their smartphone, delivering ads via mobile ad platforms is a huge opportunity…

Maximizing Brand Exposure with the YouTube Masthead [Examples]
Advertising

Maximizing Brand Exposure with the YouTube Masthead [Examples]

The YouTube Masthead is living proof that marketers are still taking advantage of outbound marketing tactics. A YouTube…

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