Lead meta-data passthrough allows users to attribute top of the funnel metrics like ad campaign and cost-per-click to down-funnel goals like conversion, pipeline, and revenue. Users can also track cost-per-visitor and cost-per-lead for paid and organic traffic.
Track
Review Ads meta-data like cost and campaign information within the Instapage dashboard.
Analyze
Gain full visibility into paid advertising attribution across the entire marketing and sales funnel.
Optimize
Create better performing ad campaigns using data from both Google and Instapage.