The 2019 Digital Marketer’s Complete Guide to Ecommerce Personalization
Despite many consumers wanting and expecting more relevant and personalized experiences, a recent study by Pure360 suggests…
The 2020 Personalization Guide That Every Digital Marketer Must Review Today
If you look back at what used to pass for personalization, you may find yourself stifling a laugh. Imagine, this ad once…
The 3 Most Common Use Cases for Personalization & Examples for Each
Too often, personalization is viewed as a technique for a specific tactic at a specific part of the funnel. For example:…
UTM Parameters: How to Use Them to Personalize Every Campaign
In 2005, Google purchased what would become known as the only “must-have” marketing software today: Google…
Personalization Q&A with Yon Xiao: More Details on the Instapage Solution
Personalization might be the most overused word in digital advertising. Brands know they need to provide consumers with the…
Create Unique Experiences & 1:1 Ad-To-Page Personalization
Advertising audience data has exploded in the past decade with Facebook claiming to have 98 data points on users and Google…
Matching Online Experiences for Customers: Why Is the Post-Click Stage Stuck?
More and more, customers today expect highly personalized shopping experiences. According to one survey by Evergage, 88% of…
4 Strategies of Content Personalization & How to Use Them in Digital…
Not all of your website visitors are there for the same reason. Some might be return visitors ready to buy your product,…