Account-Based Marketing: How to Message Your Highest Quality Leads
You’ve heard the maxim that the quality of your leads is much more important than the quantity. This is especially…
What Is Influencer Marketing and How to Use It for Expanding Your Business
Did you know that consumers trust recommendations from third parties more than they trust a brand itself? In fact, 70% of…
Personalized Advertising: Hitting You Right Where You Live
A wise voice-over artist once said, “Digital advertising works best when it is personalized.” But what does…
How the EU General Data Protection Regulations Will Impact US Marketers
We’re only 12 months away from the full implementation of European Union General Data Protection Regulation (EU…
Always Get What You Want: The Advertising Personalization Classification…
A large percentage of everything we buy are wants, not needs. In my closet right now is a velvet jacket that I bought to…
Just Released: The Advertising Personalization Classification System
You’ve likely read the statistics about the incredible number of ads we’re exposed to daily. From the instant…
How to Write Ad Copy That Gets Readers to Respond Emotionally
Search marketers and content developers have used many metaphors to describe post-click landing pages’ roles in your…
4 Tips Your Brand Can Use to Make Its Best, First Impression
Wouldn’t it be great if we could control the first impressions others have of us with every new interaction? Imagine…