Even after creating compelling ad copy, deciding on a bidding strategy, and connecting your ad to an optimized post-click…
Post-roll ads are a video ad type that often goes overlooked when compared to their overlay, pre-, and mid-roll cousins.…
Since the AMP framework became available in 2015, many publishers and digital advertisers have opinions whether or not…
Targeted, compelling text ads are essential to a high-performing PPC campaign, as they’re often the first point of…
What do you call an article without a good headline? Unread. Okay, bad joke. But it’s true. Bad headlines can make…
There has been a notable shift in digital marketing strategy over the past few years. Priority has moved from showing ads…
One of the most primitive digital ad formats was the pop-up ad used in the early days of the Internet. Users would see…
Selecting marketing vendors is an essential part of the overall marketing campaign strategy because few companies have the…
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