Marketing and Advertising Guides

Marketing and Advertising Guides

Brush up on industry best practices, get inspired by best-in-class examples, and learn how to use key features like A/B testing and heatmaps to take your marketing campaigns to the next level

What is Facebook Advertising?

What is Facebook Advertising?

Find out why you should consider creating Facebook marketing campaigns, and how Facebook ads compare to Google AdWords.

What is SEM?

What is SEM?

Learn what search engine marketing (SEM) is, why it’s important, and how it has changed over time.

What is PPC?

What is PPC?

Discover what PPC marketing is, and how you can run PPC campaigns to get brand exposure and promote multiple offers.

What is Remarketing?

What is Remarketing?

Remarketing allows you to reach out to visitors who have left your website without converting. Find out how you can use…

What is Content Marketing?

What is Content Marketing?

Discover the potential content marketing campaigns possess to increase your business’ brand awareness and growth.…

What is Event Marketing?

What is Event Marketing?

Discover how events can be used in your marketing strategy to build awareness and increase customer engagement. Find out…

What is Google AdWords?

What is Google AdWords?

Discover how Google AdWords works and leverage the paid marketing channel’s power to promote your marketing campaigns…

What is Landing Page Optimization?

What is Landing Page Optimization?

Take a peek behind the post-click landing page optimization curtain and find out why optimizing post-click landing pages is…

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